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The Curious Case of Navaratri Colors: Tradition or Clever Marketing?

The Curious Case of Navaratri Colors: Tradition or Clever Marketing?

by Dr Gitanjali G Govindrajan | Oct 3, 2024

Have you ever wondered why every Hindu woman seems to be wearing a different color each day during Navaratri lately? How did this trend become so mainstream, and why the sudden pressure to follow it? Growing up in a moderately orthodox Brahmin family 40 years ago, I...

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